Dollar General Corp (DG) (2024)

Morningstar Rating

Unlock

Stock XNYS Rating as of

$120.99 −2.29(1.86%)

View Full Chart

As of Cboe BZX Real-Time Price Open

Unlock our analysis with Morningstar Investor

Start Free Trial

Company Report

View Archive

Dollar General's Results Likely to Remain Pressured as Low-Income Shoppers Reduce Spending

Noah Rohr

Dollar General’s more than 20,000 small-box locations make the retailer an omnipresent force in rural communities that lack national retail chains. The firm provides low-income households (a typical customer earns around $40,000 per year) with a convenient fill-in shopping destination and reasonable price points on merchandise, which we view as the crux of its value proposition. Since thinly populated and less affluent towns cannot economically support an abundance of retailers, Dollar General thrives by leaning into areas with minimal competition. Furthermore, its impressive scale and proximity to consumers, product mix that is 80% consumables, and small basket size (usually around $15) help insulate the retailer from e-commerce competition.

Read Full Report

View History

DG is trading at a 782% premium.

Price

$123.28

Fair Value

$433.00

Uncertainty

Medium

1-Star Price
$885.79

5-Star Price
$934.60

Economic Moat
Mckkdwf

Capital Allocation
Dkvfwrr

Bulls Say, Bears Say

Bulls

Dollar General is insulated from intense retail competition by its positioning in thinly populated rural towns, which are largely unattractive for most competing retail banners.

Bears

The dollar store footprint looks crowded today—Dollar General, Dollar Tree, and Family Dollar account for over 37,000 storefronts—which could weigh on opportunities to drive growth via store expansion.

Show More

Is it the right time to buy, sell, or hold?

Start a free trial of Morningstar Investor to unlock exclusive ratings and continuous analyst coverage to help you decide if DG is a good fit for your portfolio.

Get 7 Days Free

News

View All
  • Dollar General Prepares Students and Teachers for Back-to-School Season with Deals and Savings
  • Dollar General to pay $12 million fine and take steps to make its stores safer
  • Dollar General to Pay $12 Million to Settle Alleged U.S. Store Safety Violations — 2nd Update
  • Dollar General to Pay $12 Million to Settle Alleged U.S. Store Safety Violations — Update
  • Dollar General to Pay $12 Million to Settle Alleged U.S. Store Safety Violations
  • Dollar General Extends Feeding America Partnership
  • Dollar General Announces New Dolly Parton Kitchen and Housewares Collection in Stores Nationwide
  • Dollar General Extends American Red Cross Partnership

Trading Information

Previous Close Price
$123.28
Day Range

$120.86122.92

52-Week Range

$101.10173.43

Bid/Ask
$120.94/$121.00

Market Cap
$26.60 Bil

Volume/Avg
612,247/2.5 Mil

Key Statistics

Price/Earnings (Normalized)
17.94

Price/Sales
0.69

Dividend Yield (Trailing)
1.91%

Dividend Yield (Forward)
1.91%

Total Yield
1.91%

Company Profile

With over 20,000 locations, Dollar General’s banner is nearly ubiquitous across the rural United States. Dollar General serves as a convenient shopping destination for fill-in store trips, with its value proposition most relevant to consumers in small communities with a dearth of shopping options. The retailer operates a frugal store of about 7,500 square feet and primarily offers an assortment of branded and private-label consumable items (80% of net sales) such as paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items at low prices. Dollar General also offers a limited assortment of seasonal merchandise, home products, and apparel. The firm sells most items at a price point of $10 or less.

Sector
Consumer Defensive

Industry
Discount Stores

Stock Style Box
Mid Value

Total Number of Employees
170,000

Competitors

  • Dollar Tree Inc DLTR
  • Target Corp TGT
  • Walmart Inc WMT

Valuation

View More

Metric

DG

DLTR

TGT

Price/Earnings (Normalized)

17.9418.3016.95

Price/Book Value

3.873.205.05

Price/Sales

0.690.760.66

Price/Cash Flow

10.5910.219.20

Price/Earnings

DG

DLTR

TGT

Financial Strength

Metric

DG

DLTR

TGT

Quick Ratio

0.110.130.18

Current Ratio

1.221.280.86

Interest Coverage

7.12−8.3712.52

Quick Ratio

DG

DLTR

TGT

Profitability

Metric

DG

DLTR

TGT

Return on Assets (Normalized)

5.07%5.58%7.99%

Return on Equity (Normalized)

23.87%15.40%34.30%

Return on Invested Capital (Normalized)

7.31%7.29%14.78%

Return on Assets

DG

DLTR

TGT

See how this stock stacks up to its competitors with Morningstar Investor

Start Free Trial

Discount Stores Industry Comparables

Screen With Investor

1-Day Chart

Name

Price

Morningstar Rating for Stocks

Capital Allocation

Economic Moat

Market Cap

Walmart Inc

WMT

ZvpkxqtvBzfsj$566.1 Bil
Costco Wholesale Corp

COST

SvhxngpndJzf$375.7 Bil
Target Corp

TGT

XdbtmzmspSgpcg$69.9 Bil
Wal - Mart de Mexico SAB de CV ADR

WMMVY

Zfkdh$61.7 Bil
Wal - Mart de Mexico SAB de CV

WMMVF

Zskgzgm$61.7 Bil
Dollarama Inc

DLMAF

Djzz$26.8 Bil
Dollar Tree Inc

DLTR

CywympxPqx$23.0 Bil
Pan Pacific International Holdings Corp ADR

DQJCY

Cfzv$15.2 Bil
BJ's Wholesale Club Holdings Inc

BJ

Xnkjdv$12.1 Bil

Sponsor Center

Dollar General Corp (DG) (2024)
Top Articles
Latest Posts
Article information

Author: Kerri Lueilwitz

Last Updated:

Views: 6052

Rating: 4.7 / 5 (47 voted)

Reviews: 86% of readers found this page helpful

Author information

Name: Kerri Lueilwitz

Birthday: 1992-10-31

Address: Suite 878 3699 Chantelle Roads, Colebury, NC 68599

Phone: +6111989609516

Job: Chief Farming Manager

Hobby: Mycology, Stone skipping, Dowsing, Whittling, Taxidermy, Sand art, Roller skating

Introduction: My name is Kerri Lueilwitz, I am a courageous, gentle, quaint, thankful, outstanding, brave, vast person who loves writing and wants to share my knowledge and understanding with you.